When apple decided to release iTunes 10 they decided to add some social networking features to it. Steve Jobs demoed iTunes 10 and talked about how great it will be to share your music interests with others and discover new ones.
Finding your friends on Ping should be easy especially since there was supposed to be facebook integration. I signed up for ping immediately when it was released and there was a facebook login. Then soon after I noticed the features weren’t there for integration with facebook. The next day the facebook login was pulled from iTunes.
The big problem was that negotiations between Apple and Facebook were ongoing at the time of iTunes 10’s release. When a third party application wants to access Facebook it can do so without striking a deal with them. The only limitation with this is that there are only 100 million API calls allowed. Apple definitely exceeded this the first night. Facebook and Apple soon after began talks again and the feature is still waiting to be added back to iTunes.Links:
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