Facebook's CTO Bret Taylor stated, "Your friends have liked lots of things all over the web, and now instead of stumbling across a new movie or having to look at a friend's profile to see which restaurants they like, we're bringing everything together in one place."
Even though the public announcement of social search is only a day old, Facebook integration is surprisingly robust on Bing already. When searching for movies, dining locations, and news Bing prioritizes search data with results your friends "publicly liked" appearing first.
Searches for people will now prioritize people that are included in your social network and people your friends have included in their social networks. You can even friend request people on Facebook from Bing's search results.
Obviously, social search allows Bing to provide more meaningful results to its users. However, it also means Bing can collect more meaningful data to provide to its advertisers. The social search model is part of the Microsoft and Facebook conquest against search engine giant, Google. Right now, Bing only accounts for ~4% of searches on the web. Microsoft hopes that by adding social aspects to its engine, it will be able to siphon off more Google users.
Will you use Bing now that it has social search?
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