Sunday, October 3, 2010

Assessing the PlayBook's threat to the iPad




The BlackBerry PlayBook is expected to release in the United States in early 2011, competing directly with Apple’s iPad. One of the biggest concerns with this new product entering the market is if it will be as good, if not better than, the Apple iPad. CNET News assesses PlayBook's threat to the Apple iPad. In the article it stated Research In Motion plans on impressive specs for the PlayBook which include “a 1GHz dual-core ARM processor, and multitasking based on RIM’s QNX technology.” This dual-core processor is expected to out-perform Apple’s current iPad, but questions whether or not Apple will have a dual-core iPad by the time the PlayBook is released.
The PlayBook is made specifically for multitasking, which could make it a very profitable product, especially with younger generations. The CEO of QNX Software Systems posted on Inside BlackBerry Developer’s Blog, discussing the QNX Neutrino architecture. The article also states that the PlayBook is capable of watching a movie in one window, and surfing the Web in another. The support of true multitasking would allow the PlayBook to “run multiple applications simultaneously, while delivering very high performance.”
This new product has caught a lot of attention, specifically because it is competing directly with Apple’s iPad, which has also caught a lot of attention for its innovation and technological aspects. The BlackBerry PlayBook is said to have even more impressive specs as listed in an article written on Engadget.com, which evaluates new technology and gadgets.
Another aspect of the introduction of the PlayBook is its position in the medical community. The iPad grabbed a lot of attention in the medical community with its release and apps designed specifically for the medical industry. Can BlackBerry PlayBook Supersede iPad in Healthcare Industry? This article argues that the PlayBook will be easier to integrate as many health organizations are already equipped with BlackBerry devices. It also requires no new software and no new security or data plan, which are all advantages for RIM. Some medical apps for the PlayBook were also shown. For example, there is an app where orthopedic surgeons can design new knee replacements for patients on their BlackBerry or PlayBook.
Not only do BlackBerry’s PlayBook plan on surpassing iPad’s current technical specs, but they also have caught a lot of attention from the public, as well as from the medical community, which will pose a major threat to Apple’s iPad. I am interested to see how well the PlayBook does upon release and how Apple responds.

No comments:

Post a Comment