Recently, Microsoft Corporation has been struggling in its mobile phone market ever since their failed production of the Microsoft Kin, which was a phone that was taken off the market only after a few short months. However, CEO Steve Ballmer believes that this current problem is subject to change sooner than later. On October 11th, 2010 Microsoft plans to publicize a new string of mobile telephones that will incorporate the Windows 7 software. Microsoft hopes that these new gadgets will become Apple’s iPhone 4 as well as Google’s Android number one competitors.
Microsoft is hoping that this new software will be the number one contributor to hopeful success. It has recently been reported that Microsoft Corporation is extremely excited to show off their new line of mobile phone software and are ready to profit in this market, as well as in their already successful computer sales. Microsoft has partnered with companies including HTC, Samsung, LG, as well as many other big names. This new software contains sophisticated upgrades, including pictures, games, music and video, marketplace, and of course the complete Office system. Ballmer claims that Microsoft will indeed profit without question due to the fact that Microsoft is under “new leadership, new software, a new way of working with handset partners” which will ultimately create a better and stronger market for the world as we know it.
All in all, Microsoft is eager to introduce its new software to the world in the coming week and is prepared for greater change in the mobile phone industry. I believe that Microsoft has room to prosper in this constant growing mobile market economy. I also think that Microsoft will do an excellent job at incorporating their software into this massive string of mobile phones.
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